Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
CNN is seeking an experienced Writer/Producer to join the CNN Brand Marketing team. This role focuses on building A/V campaigns that support our original series, domestic new programming, streaming service and Direct-to-Consumer business. Reporting to the Creative Director for Brand Marketing, the Writer/Producer will create compelling promotional content for the overall CNN brand, including live news, special events, longform content like CNN Original Series, and digital properties like CNN Podcasts and CNN.com. The Writer/Producer will collaborate with a team of writers, producers, designers, and editors to produce high-quality A/V campaigns that captivate and engage our audience.
Your Role Accountabilities...
Strategic Campaign Development: Craft compelling trailers, promos, and complete 360 campaigns that align with overall business objectives and brand fundamentals.
Demand Creation: Drive demand for CNN's content and brand, adapting to the changing media landscape with a spirit of innovation.
Cross-functional Collaboration: Collaborate with the production team and other cross-functional teams to produce eye-catching campaigns that effectively communicate the brand message and drive ratings and visits.
Creative Development: Work closely with creative teams to develop world-class campaigns that represent CNN and its leading journalists.
Campaign Optimization: Manage project schedules, timelines, and deliverables to ensure projects are completed on time and on budget.
Data-Driven Decision Making: Utilize data-driven decision-making to refine strategies and improve campaign outcomes.
Qualifications & Experience...
At least 5 years of experience in a broadcast environment or creative agency.
Proven track record of top-caliber creative campaigns.
Experience working with editors and agencies.
Professional proficiency in Adobe Creative Suite.
Exceptional editorial skills and ability to craft compelling trailers, promos, and complete 360 campaigns.
Strong narrative writing skills, visual selection, and music editing.
Exceptional project management, organizational, and multitasking skills.
Self-starter and strong team player who can work independently and collaboratively in a fast-paced news environment.
Keen eye for detail and ability to anticipate needs.
Ability to meet deadlines and work under daily time constraints.
Passion for the creative process and excellence in collaborative environments.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $63,000.00 - $117,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
