Growth Marketing Specialist

We are seeking a results-driven marketing professional to drive student recruitment and improve lead-to-enrolment conversion through multi-channel campaigns. This role focuses on lifecycle marketing, conversion optimisation, and performance tracking to ensure campaigns reach the right audiences and deliver measurable ROI. The position involves monitoring campaign performance, maintaining tracking infrastructure, and analysing data to optimise cost-per-acquisition. The role also supports website and landing page optimisation, marketing technology and automation, and audience segmentation to improve engagement, while ensuring campaigns are executed effectively, on time, and aligned with best practices.