Salesforce Marketing Operations Lead

The Salesforce Marketing Operations Lead will play a pivotal role in enhancing engagement across both customer segments of the marketplace, hirers and candidates, through innovative omni-channel marketing strategies powered by deep Salesforce Marketing Cloud expertise.

This role bridges the gap between marketing strategy and technical execution, combining hands-on Salesforce Marketing Cloud mastery with a strong grasp of campaign management platforms to bring marketing automation to life.

The Role

• Collaborate with stakeholders to understand business requirements and act as a technical consultant throughout the campaign planning process, ensuring solutions are fit for purpose and scalable;
• Build, test, deploy and continuously optimise multi-step campaigns and journeys in SFMC using advanced AMPscript and SSJS, and oversee campaign go-live processes and post-launch maintenance to ensure sustained performance;
• Work with technology teams to ensure seamless integration between systems, including Salesforce Marketing Cloud (SFMC), Salesforce CRM and downstream activation channels via AppExchange partners; and
• Serve as a role model within the functional team by driving innovation and maintaining a deep understanding of the evolving technology landscape, emerging trends and new channels of engagement. This role is instrumental in driving growth through omni-channel marketing automation using Salesforce Marketing Cloud or similar tools.
• A bachelor's degree from an accredited university;
• 5+ years' hands-on experience across Salesforce Marketing Cloud modules, including Automation Studio, Query Studio, Journey Builder, Data Views, Mobile Connect, Tracking Reports, Audience Builder, CloudPages, Data Extensions and Mobile Push;
• Strong proficiency in SFMC scripting languages, including SSJS and AMPscript;
• Proven experience integrating across the Salesforce ecosystem (including platforms like Databricks) and working with APIs to connect systems;
• Solid HTML/CSS skills for email development and troubleshooting;
• Demonstrable analytical skills, with the ability to translate data into meaningful customer insights;
• Demonstrable project management skills, with familiarity with tools like Jira, Monday.com or Confluence desirable; and
• Experience partnering with third-party vendors (AppExchange partners) to build custom, API-driven flows that enable bi-directional data flow is strongly desirable.

At SEEK we offer:

• Annual Performance Bonus Plan
• Support of flexible hybrid working, including a mix of office and work from home days depending on your role.
• Paid and unpaid leave benefits including Personal Flexi Days
• The opportunity to work from anywhere for up to 4 weeks per financial year
• SEEKer Support, a confidential service that offers employees up to six sessions with a mental health professional of your choice

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

At SEEK, we may use AI tools to support parts of the hiring process, including reviewing applications or assessing responses. These tools are designed to assist our hiring teams, not replace human judgement. All hiring decisions are made by people. If you’d like more information about how your information is managed during recruitment, please contact the Talent Acquisition Team.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.