Group Marketing

Job Description

The role is part of UOB Group Wholesale Banking (GWB) andGlobal Markets (GM). He/She is part of the Team within GWMM responsible forBusiness Communications & Client Engagement, Segment Marketing, andStrategic Projects. He/she is also required to work closely with ourstakeholders, partners, agencies and regional offices to achieve ourcommunication and marketing objectives to support the business regionally.

• Implement business communications strategy that includes client engagement, media outreach, digital and social media.
• Work with stakeholders to ensure messaging for business communications is consistent in promoting GWB’s positioning and proposition and resonates both internally with stakeholders and externally with public perceptions.
• Develop content for client engagement, including preparation of speeches and pitchbooks for business stakeholders
• Collaborate with team, business units and event agency on event management, provide advisory and curation as part of client engagement for GWB events, including pre/post-event documentation, event surveys and reporting.
• Develop content for digital, social media marketing and campaigns, including video production.
• Manage internal and external digital assets, including GWB’s public website and Intranet pages.
• Prepare communication materials for media releases, media interviews and media queries.
• Provide industry insights, research on market outlook and trends, evaluate competitor activities, marketing and digital content.
• Deploy successful marketing initiatives and own implementation from ideation and conceptualization to execution
• Report on communications strategy performance

Job Requirements

• Degree in Communications / Journalism / Marketing with at least 8-10 years of relevant business communications experience in Banking or Finance Industry
• Excellent Writing & Communication Skills
• Experience in content writing for all media platforms
• Proven Social Media and Networking Expertise
• Strong Conceptualisation and Analytical Skills
• Strong Project, Events Management & Implementation Skills
• Strong Managerial Skills and ability to work in large and multi-team dynamics
• Solid knowledge of various marketing disciplines of communication, online marketing, media releases and interviews