Marketing Executive

Key

Responsibilities

• Develop and implement marketing strategies to promote the company’s IT products and services.
• Conduct market research to identify new business opportunities, customer needs, and industry trends.
• Plan and manage digital marketing campaigns across social media, email, websites, and online platforms.
• Create and coordinate marketing materials, advertisements, presentations, and promotional content.
• Manage the company’s online presence and coordinate website and social media updates.
• Support lead generation and customer acquisition activities through online and offline marketing initiatives.
• Coordinate with the sales and technical teams to align marketing activities with business objectives.
• Monitor and analyse marketing campaign performance and prepare regular reports.
• Organise and participate in industry events, exhibitions, networking activities, and business development initiatives.
• Maintain relationships with clients, business partners, vendors, and external marketing agencies.
• Keep updated on developments in the IT industry and competitor marketing activities.
• Assist management in developing strategies to increase brand awareness, market reach, and revenue.

Required

Skills

• Good understanding of digital marketing and online marketing platforms.
• Strong communication, presentation, and organisational skills.
• Ability to conduct market research and analyse marketing data.
• Knowledge of social media, content creation, and advertising platforms.
• Proficiency in Microsoft Office and common digital marketing tools.
• Ability to work independently and coordinate effectively with different teams.