MARKETING EXECUTIVE

POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity, and promotional events for the assigned brand(s) according to set guidelines

• Manage Public Relations, event, creative and production agencies

• Support the store Business Goals

• Support the CRM and increase existing base of VIP customers

KEY AREAS OF RESPONSIBILITIES

• Organize and oversee advertising / communication campaigns and promotional events

• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

• Translate copy for marketing distributions (social media posts, EDMs, press releases etc)

• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

• Monitor progress of campaigns using various metrics and submit reports of performance

• Collaborate with managers in preparing budgets and monitoring expenses

• Make periodical store visits to better understand the business marketing needs

• Build effective working relations with Brand Manager and store teams

• Monthly engagement with Store Manager at store level

REQUIREMENTS

• Minimum a Diploma / Degree in Marketing

• Minimum 2-3 years & above of solid working experience in marketing planning, promotional programs development and execution, with excellent commercial insight and good analytical skill

• Good working knowledge of Ecommerce, digital media, media strategy, marketing, or retail marketing

• Agency experience preferred