Senior Sales Manager (Ready Meal - Vending Machine)

Responsibilities

Business Development & Operations

· Develop and execute strategies to expand the vending business through new site acquisition and business opportunities.

· Drive revenue growth and achieve sales and profitability targets for the vending business segment.

· Identify and secure strategic vending machine placement locations through market analysis and customer engagement.

· Monitor vending machine performance, sales trends, and product mix to maximize revenue and operational efficiency.

· Prepare annual business plans, sales forecasts, and operational budgets.

· Maintain strong relationships with landlords, property management companies, corporate clients, educational institutions, and other business partners.

· Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.

· Collaborate with procurement, logistics, and marketing teams to ensure product availability and successful promotional campaigns.

· Oversee route planning, replenishment schedules, and service standards to ensure machines are fully stocked and operational.

· Review business performance regularly and implement improvement initiatives to enhance profitability and customer satisfaction.

People Management

· Lead and manage the vending operations and sales team.

· Set performance targets and KPIs for team members.

· Coach, mentor, and develop staff to improve productivity and service quality.

· Conduct performance evaluations and implement development plans.

· Foster a high-performance culture focused on customer service, operational excellence, and business growth.

Skills & Qualifications

· Diploma in Business Administration, Marketing, Management, or related discipline.

· Minimum 8 years of experience in sales, retail, FMCG, vending, convenience retail, or related business sectors.

· Minimum 5 years of experience in a managerial role.

· Strong business acumen with proven experience in revenue growth and business expansion.

· Experience in managing multi-site operations, vending, retail, or route-based business operations will be an added advantage.

· Strong leadership, coaching, and team management capabilities.

· Excellent negotiation, relationship management, and communication skills.

· Analytical mindset with the ability to interpret sales and operational data to drive business decisions.

· Self-motivated, results-oriented, and able to thrive in a fast-paced environment.