Senior Wellness Livestreamer & Social Content Creator

About Fei Fah Medical Manufacturing

For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across eCommerce, social, and new markets.

We’re looking for a proven on-camera talent to become the lead face and voice of a beloved Singaporean brand as it finds its modern voice on camera.

The Role

This is a new, exploratory role, and you’ll help build it from the ground up.

Your main job is to lead and host livestreams that build awareness of our products and consistently turn viewers into customers. Your second job is to create social media content that does the same. You’ll bring your own playbook, test and refine it, and help us define what a winning livestream and content approach looks like for Fei Fah, including high-visibility sessions as we expand into new channels.

This is a hands-on role for someone with a track record of hosting and selling live, who takes ownership of results and sets the standard for the people around them.

Key Responsibilities

Livestreaming (primary focus)

• Host and lead livestream selling sessions on TikTok Shop, Shopee, Lazada, Instagram, Facebook and other emerging platforms

• Present our wellness products with confidence, credibility and conversion in mind

• Engage viewers in real time, handle questions and objections, and drive sales through vouchers, bundles and flash deals

• Plan the livestream schedule, themes, formats and run-sheets, aligned with mega-sale events (e.g. 9.9, 11.11, 12.12)

• Take ownership of livestream performance targets (viewers, engagement, conversion, sales) and report with concise insights and recommendations

• Experiment with new formats, timings, platforms and co-host or guest-host arrangements

• Coordinate with operations and the marketing team so stock, pricing, promotions and equipment are ready before going live

• Coach and support junior hosts and co-hosts where needed

Social Media Content (secondary focus)

• Create and star in short-form videos, Reels and other content for TikTok, Instagram, Facebook, Rednote and other channels that build awareness and drive sales

• Develop content ideas and series that turn attention into store traffic and sales

• Repurpose livestream highlights into clips and content

• Use AI tools wherever they help you ideate, produce and edit faster

• Work closely with our designer and content team, giving clear briefs and constructive feedback

Compliance

• Ensure everything you say and show, on live and in content, complies with platform policies and applicable local health product regulations (we’ll train you on what you can and can’t claim)

Who We’re Looking For

• 2-3+ years of experience in livestream hosting, live selling, or on-camera content with a track record of driving engagement or sales

• Strong on-camera presence: confident, expressive and natural, able to carry long sessions

• Ability to think quickly and handle live comments, objections and the unexpected with ease

• Experience with TikTok Shop, Shopee, Lazada or similar live selling platforms

• Comfortable with data, and confident turning numbers into actions

• Good sense of social media trends, and curious about AI tools

• Organised, accountable and able to work independently

• Experience in FMCG, health or wellness is an advantage

• Proficient in English and Mandarin to effectively communicate with English and Mandarin-speaking clients.

Essential Qualities

• Accountable and results-driven

• Passionate difference maker

• Proactive and loves to learn

• Experimental, with a test-and-learn mindset

• Attention to detail

What We Offer

• An attractive compensation package which could be structured on base pay plus lucrative commission on sales, depending on experience and the arrangement that suits you

• Flexible engagement: permanent, freelance, full-time or part-time, including evening and night sessions

• Flexible location: livestream from our office, from your own home, or from another suitable place you’d like

• Full product training

• Opportunity to be the lead on-screen personality of a heritage Singaporean wellness brand

• Opportunity to go on board Genting Cruise for livestreaming with us

• Room to shape our livestream playbook and grow into a team lead as operations expand

How to Apply

Send us your resume together with your TikTok or Instagram profile and links to previous livestream replays or on-camera work, ideally with any results you can share (viewers, engagement, sales).