Outreach Specialist

The Digital Marketing Specialist will manage and optimize our digital presence across websites, social media platforms, and other digital channels. They will be responsible for creating engaging content, improving SEO rankings, and designing visual assets to drive brand awareness and customer engagement.

This is a full-time position, working in the Norman office. Computer and software are provided; benefits include comprehensive health, dental, and vision insurance; retirement savings plan, paid time off, and matching 401K.

Essential Duties and

Responsibilities

• Utilize Wix to maintain and update interactive websites, ensuring a seamless user experience.
• Collaborate to create, edit, and maintain company websites.
• Develop and implement effective SEO strategies to improve website visibility and drive organic traffic.
• Plan, create, and manage engaging social media campaigns across multiple platforms.
• Produce high-quality visual and written content for websites, social media, and email marketing campaigns.
• Monitor and analyze performance metrics using Google Analytics and other tools to optimize campaigns and improve ROI.
• Create visual graphics including social media posts and stories, flyers, posters, business cards and other promotional materials as assigned.
• Attend community and marketing events, representing respective DRC companies.
• Conduct market research to identify customer trends, competitor offerings, and demographic data.
• Maintain brand style guide for all companies.
• Serve as backup communications point-of-contact for internal stakeholders.
• When directed, develops and prepares publications, news articles, newsletters, news releases, advertising and other materials that promote the company’s products, objectives, policies, plans, programs and services to its stakeholders.
• Interact with facility staff, clients, and family members in a professional manner, adhering to company policies and procedures.
• Work independently to create and implement marketing initiatives as assigned.
• Other duties as assigned by the Director of Marketing or the leadership team.