Finance Analyst

Contract type: Full time freelance | fully remote | UK working hours

About Pubity Group

Pubity Group is the largest Gen Z social publisher in the world, with an organic audience of over 170 million people spanning 20 different communities across the globe, reaching 1.6bn monthly users. Whether it’s entertaining and inspiring on Pubity, driving meme culture on Memezar or delighting animal lovers on Fluffy, Pubity Group is all about delivering joy into newsfeeds across the world.

As a leader in the digital landscape, we partner with some of the world’s most-loved brands, including: Paramount Pictures, Meta, Subway, MrBeast, Warner Bros, and Fortnite, to create impactful campaigns that resonate deeply with our audiences.

The Role

We’re looking for a detail-oriented Finance Analyst to join us on a freelance basis, working remotely. You’ll work closely with our UK-based finance team, supporting day-to-day finance operations, month-end close, and management reporting.

This role is a mix of hands-on transactional finance and analytical work. You’ll help keep our books accurate, process invoices and payments, support month-end journals and reconciliations, and pull together reports that help leadership make better decisions.

If you’re organised, accurate, and enjoy working with numbers in a fast-moving business, this role is a great fit.

Key Responsibilities

Month-End & Management Accounting

• Support the month-end close, including journals, accruals, and prepayments.

• Carry out balance sheet reconciliations and resolve queries in a timely way.

• Maintain accurate records in Xero and keep the chart of accounts tidy.

• Assist with year-end audit preparation when required.

Reporting & Analysis

• Help prepare monthly management reports, including P&L, variance commentary, and KPI tracking.

• Build and maintain Excel/Google Sheets trackers to monitor revenue, costs, and cash.

• Flag trends, anomalies, or risks to the wider finance team.

Accounts Payable & Receivable

• Process supplier invoices accurately and on time in Xero.

• Prepare payment runs and reconcile supplier statements.

• Raise sales invoices and support credit control / chasing overdue payments.

• Reconcile bank accounts, credit cards, and expense claims.

General Finance Support

• Respond to internal finance queries from across the business.

• Help document and improve finance processes and SOPs.

• Support ad hoc projects as the finance function grows.

Process Improvements

• Work to consistently improve processes over time.

• Use AI tools to speed up and improve your output over time.

Essential Skills & Experience

• 2-4 years’ experience in a finance role covering management accounts, AP/AR, and reporting.

• Strong Excel / Google Sheets skills – confident with formulas, pivot tables, and lookups.

• Fluent written and spoken English, with the confidence to communicate clearly with a UK-based team.

• Accurate, organised, and able to manage your own workload to deadlines.

• Comfortable working UK hours and fully remotely.

Desired Skills & Attributes

• Hands-on experience with Xero

• Experience working with a UK-based business or international finance team.

• Exposure to media, digital, or creative industries.

• Familiarity with reporting tools (e.g. Looker Studio, Power BI) or AI tools for finance workflows.

• AI forward individual, experienced with tools like Claude

Why Pubity Group?

We are the world’s biggest Gen Z publisher, built on culture, community, and creativity. You’ll join a friendly, fast-moving finance team where your work has visible impact, and you’ll get real ownership of your areas from day one.

Application instructions:

Please submit your CV alongside a video answering the questions below. You can attach it in any format. We're assessing your transferable skills and communication style, so please don't worry about editing or production quality.

• Walk me through a specific task in your last finance role where you used AI or automation to save time or improve accuracy. What did you do, how did you check the output was right, and what would you do differently now?

• Where do you see yourself in two to three years and how could this role at Pubity help you get there?

• It's month-end, you're reconciling the bank and a variance doesn't add up. The deadline is tomorrow and no one is around. How would you prioritise, approach it and decide when to escalate?

Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.