Paid Search Specialist
As our Paid Search Specialist, you will help fulfill our growing demand for advertising strategy and campaign management services. This position will work alongside the RocketBike team to plan, create, manage, and optimize paid search campaigns that propel our clients to success.
Plan, execute, and analyze paid search campaigns, largely for ecommerce product brands.
Day-to-day campaign optimization including but not limited to creating ad copy, conducting keyword research, identifying performance outliers, watching for weaknesses and new opportunities, organizing campaign structures, and compiling campaign data for deeper analysis.
Create, optimize and manage product data feeds
Uncover strategic insights and opportunities for key factors like:
- Audience identification and segmentation
- Messaging, ad copy, and creative content
Landing page content and user experience considerations
Tactics to grow and improve performance
Campaign goals and performance metrics
Analyze user behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics.
Work with company leaders, teammates, and clients as a constructive and collaborative partner to develop and refine new strategies, improvements, and campaign ideas.
Proactively monitor active campaigns and the progress of related work to make sure everything is running smoothly and nothing falls through the cracks.
Assist in client communication and project management to coordinate marketing activities with client in-house teams, share status updates, and analyze performance factors.
Continually expand your knowledge of best practices and strategies in digital advertising.
Approximate Time Allocation
- 30% Campaign performance monitoring, testing, copywriting, tagging, and optimization
- 20% Collaborative campaign management, coordinating deliverables and due dates, tracking milestones
- 15% Developing strategies, planning for new initiatives, and drafting new plans
- 15% Client communication, meetings
- 15% Pulling data and creating performance reports
- 5% Support drafting digital marketing processes and SOPs
3+ years of experience managing paid search and shopping campaigns and in an agency or professional setting in platforms like Google Ads, Google Merchant Center, Google Analytics, and Google Tag Manager
Understanding of e-commerce best practices
Push yourself and others to keep campaigns, deliverables, and tasks organized.
Be a trustworthy partner to our clients and a good steward of their investment and trust in us.
Actively combat mediocrity. This can mean asking others to provide feedback, double checking a deliverable’s purpose/intent, or just waiting a day to review a second time. Whatever is the most efficient way to make sure we deliver greatness.
Suggest new/better ways to do our work if you see opportunities for improvement in our processes or any other aspect of RocketBike.
Don’t be afraid to “manage up” – let others (including superiors) know what you need from them and when you need it.
Maintain open communication to avoid duplicate work and minimize potential issues from teammates rowing in opposite directions.
Make executive decisions with confidence, but ask questions first if you have any uncertainty.
Continue learning new ideas/tools/concepts – anything you enjoy that builds skills/knowledge.
Be an advocate for RocketBike, its clients, and your teammates.
Be aware of profitability and maximize opportunities to reduce costs, save time, and increase revenue.
Have a positive attitude, good sense of humor, and optimistic outlook on life.
Have a knack for prioritizing, delegating, and tracking deadlines.
Be an honest and ethical partner who our clients can trust to guide them through important decisions.
Know how to ask the right questions to distill ambiguous goals into specific and actionable objectives.
Have high emotional intelligence and empathy to intuitively understand what motivates people’s actions.
Be a team player who thrives in a positive, fast-paced work environment.
Be organized, analytical, and detail-oriented able to manage multiple projects at once.
Be a natural problem solver and innovative thinker with an ability to identify and resolve new challenges.
Why You’ll Love It
We’re a fast-growing ecommerce agency with great clients and in-touch, people-first management. This is a fantastic opportunity to work with great brands and advance your skills and career quickly as Digital Ads team and company continue to grow. RocketBike is a vibrant group of professionals who value people and collaborative, healthy client relationships. We love the work we do and love working with each other. If you’re looking for your next professional home and are a fit for this opportunity, we’d love to hear from you.Benefits
- Generous PTO policy
- 401k with employer match for 100% of employee contributions up to 1% of your salary, then 50% matching contribution of next 5%
- Healthcare: choose from three tiers of competitive healthcare plans for you and your family
- Dental and vision insurance
- Short-term and long-term disability insurance plus life insurance
- Employer-paid professional development in self-guided education and professional certifications
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