O&O Media Manager/Buyer (Local Hero)

Local Hero is seeking a performance-driven and data-obsessed O&O Media Manager/Buyer to join our Paid Media team!

Do you have a passion for digital strategy, paid acquisition, and yield optimization? Are you an expert at deploying budgets and driving ROI across Owned & Operated web properties? Is Excel your work bestie?

If you thrive in a fast-paced startup environment where you can make an impact, read on!

Local Hero helps franchisees and insurance agents dominate local marketing and stay ahead of the competition with hyper-local ads, live consumer calls, and web-form leads.

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in:

A Day in the Life:

• Strategically manage media buying initiatives across Local Hero’s Owned & Operated websites
• Hourly monitoring of all key paid media platforms to ensure strong performance – this is a direct response/performance-based media buying role
• Own the planning, execution, and optimization of hands-on-keyboard media buys to ensure positive ROI on a daily basis
• Work closely with internal teams to optimize media, creative and landing page performance for key verticals (insurance, home services, and more)
• Analyze and report on media spend ROI, creative performance, audience segmentation, conversion paths, and overall revenue performance
• Partner with ad networks, DSPs, and third-party media providersto secure inventory and expand reach
• Continuously A/B test ad creatives, placements, and targeting strategies

Here's what you need to get our attention:

• 3+ years of hands-on experience in performance marketing or media buying, ideally across O&O properties
• Bachelor’s degree in Marketing, Business or related field
• Proven track record of multi-platform budgeting and ROI-driven buying across DSPs, Google Ads, Meta, and affiliate traffic sources
• Experience with monetization models like CPC, CPA, and CPL.
• Familiarity with tracking platforms like Google Analytics, GTM, Everflow, and other attribution tools and experience retargeting across platforms.

• Comfortable being hands-on-keyboard across multiple ad platforms and optimizing for conversion rates and revenue targets
• Experience with keyword generation, negative keyword exclusion, and search term report analysis

• Understanding of platform campaign objectives and bidding strategies

• Strong analytical skills experience including audience segmentation and demographic analysis
• Superior excel expertise in modeling and pivot tables for daily data analysis

Here’s what will make us call you for sure:

• Experience managing 6-figure monthly ad budgets with profitable outcomes in direct response or performance industry
• Deep understanding of affiliate traffic sources, media arbitrage, and site monetization
• Ability to move quickly, prioritize ruthlessly, and document results clearly
• Previous work in insurance, home services, or lead-gen verticals is a major plus
• Entrepreneurial drive and a love of testing, learning, and scaling

And if we haven’t convinced you yet, here’s why you’ll want to be part of our team:

• We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn’t a 4-letter word:
• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A killer culture with team members who have your back!
• In-person and virtual connection points for culture building and team members who have your back!

Base Salary: $65,000–$75,000/year DOE + bonus

COME AS YOU ARE:

Your gender, your gods, your sex life, your skin color, or your big-shot uncle don’t make a difference here. Local Hero LLC is a progressive and open-minded meritocracy. If you're smart and good at what you do, come as you are.