Description:
The Social Marketing Specialist is responsible for developing and managing our organic social marketing as well as developing and executing a comprehensive online reputation management strategy for all campus locations.
Social media is an integral part of EA's marketing strategy; enhancing EA's ability to develop its brands, generate leads, recruit staff, and monitor reputation This role will collaborate within EA marketing, as well as with the campuses, admissions and other teams to ensure that the social media efforts help drive the success of the schools.
The ideal candidate will demonstrate the ability to develop and execute social strategy and content calendars for multiple social platforms. They are a well-rounded digital expert who will create systems and processes to ensure ongoing development of content and updating of social pages. They will develop content and posts, as well as assisting campus staff with the same. This role will provide ongoing reporting and analysis to the campuses and EA corporate leadership
Essential Duties and Responsibilities:
- Responsible for executing daily tasks related to EA's social media strategy
- Work in conjunction with the marketing leadership team to implement branded social strategies, increase engagement and grow followers
- Recommend and assist with execution of comprehensive social media content plans and marketing calendars for each campus
- Support EA's social pages and 3rd party listings
- Collaborate with the paid digital marketing team to develop and implement paid social promotions
- Develop content for social media and other digital marketing to help the EA schools increase brand awareness, build community, and achieve its strategic goals related to admission, advancement, and other imperatives engage consumer audiences and build connections
- Schedule and compose social media posts, edit photos and videos, create graphics for sharing in social media, and solicit user-generated content
- Collaborate with marketing, admissions and campuses to craft original and/or modified copy, implement promotions, and coordinate the communication of EA's brands, mission, values, and philosophy
- Actively seek content ideas from campuses and other internal constituents
- Monitor evolving social and content strategies, particularly among competitors
- Develop expertise in all facets of digital and social media - websites, blogs, etc
- Utilize analytics software (e.g Google Analytics) for the purposes of monitoring company presence and media exposure
- Evaluate new social channels and related tools to improve social media effectiveness and efficiency
- Provide social media analysis to aid in marketing and business planning
- Provide social and reputation management training and guidance to campuses and other relevant teams
- Analyze social activity/engagement and traffic to improve strategy and tactics
- Produce reports and dashboards for marketing leadership, campuses and executive management
- Lead social media and reputation management monitoring efforts
- Monitor conversations in EA's social media channels, respond to mentions, comments and private messages
- Escalate any issues to appropriate campus or team as needed
- Perform all other duties as may be required
Skills/Competencies/Qualifications:
- Bachelor degree or higher
- Excellent written and verbal communication skills needed to craft engaging content, to respond to audience inquiries and to collaborate with internal and external teams.
- Minimum 3 years social media management experience is required
- Experience developing, executing and managing social media campaigns is required
- Ability to create engaging social media content following brand guidelines
- Ability to educate campus social teams on best practices, collaborate with local teams to lead timely social content creation efforts
- Understanding of web analytics foundations. Adobe Analytics experience is a plus.
