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Senior Manager, Growth & Marketing – Africa

location_onNairobi, Kenyaschedule6 hours ago
sync_altWork style:Hybrid
trending_upExperience level:Senior
schoolEducation:Bachelor’s degree
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Job description

Job Title: Senior Manager, Growth & Marketing – Africa | Subscriber Revenue, Data, Content & Partnerships

Location: Hybrid

Reports To: Chief Executive Officer

Department: Marketing & Partnerships

Job Objective

The Senior Manager will drive subscriber growth, revenue, engagement and retention across African markets through a combination of data-driven marketing, content, telco/distribution partnerships and regional team leadership.

The ideal candidate will come from digital subscription, streaming, media, fintech, mobile or technology businesses, with proven experience growing a subscriber/user base using data, content and strategic partnerships.

Key Responsibilities

• Own subscriber growth and revenue targets across African markets, including acquisition, conversion, ARPU, engagement, retention and churn.

• Use GA4, revenue dashboards and customer data to identify trends, opportunities and performance gaps and turn insights into commercial actions.

• Develop content and audience strategies that drive customer acquisition, conversion and retention, not visibility alone.

• Manage strategic telco and digital distribution partnerships, including performance reviews, negotiations, renewals and new opportunities with operators such as MTN, Safaricom and Vodacom.

• Work with Product, Finance, Marketing and Content teams to improve pricing, customer journeys and commercial performance.

• Lead a small distributed regional team, setting clear KPIs, targets and accountability.

• Monitor market, customer and competitor trends to identify new growth opportunities.

• Present data-driven commercial recommendations to the CEO and senior stakeholders.

Requirements

Requirements

  • Bachelor’s degree in Marketing, Business,

Communications, Sales, Economics, Analytics or a related field.

  • Proven experience in digital subscription,

    • streaming, media, fintech, mobile, technology or consumer digital

    businesses.

  • Demonstrated success in subscriber/customer/user

    • growth and revenue generation.

  • Experience managing telco, digital distribution,

    • billing or technology partnerships in African markets.

  • Strong hands-on experience with GA4, revenue

    • dashboards and customer/marketing analytics.

  • Strong understanding of ARPU, churn, conversion,

    • acquisition, engagement and retention.

  • Strong content marketing and audience development

    • capability.

  • Proven experience leading regional or distributed

    • teams.

  • Excellent commercial, negotiation, communication and

    • stakeholder management skills.

    Non-Negotiable

    Strong data and metrics fluency is

    essential. The candidate must be able to

    independently analyse subscriber, revenue, content and marketing data and

    translate insights into clear commercial actions.

    Ideal

    Candidate

    We are looking for a digital

    growth/marketing leader, not a pure Business Development or Partnerships

    professional.

    The ideal candidate combines:

    Subscriber & Revenue Growth +

    Data & Analytics + Content & Audience Growth + Partnerships + Team

    Leadership.

    Partnerships experience alone,

    without strong evidence of data-driven marketing and subscriber/user growth,

    will not be sufficient.

    Skills mentioned

    Career Directions Limited (CDL)
    Education, HR Tech, IT Services, Recruitment
    Nairobi, Kenya
    cdl.co.ke

    Career Directions Limited (CDL) is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing, and Total Human Resource Management. Founded in 2003 by Lucy Mmari, the company has grown from a small operation to a leading HR firm in East Africa. What started as a vision to provide comprehensive HR solutions has evolved into a one-stop shop for all HR-related queries, serving an extensive client base across Africa. CDL prides itself on delivering the highest level of professionalism and expertise, advocating for mandatory Human Resource practices while going the extra mile to proactively address workers' needs. The company's journey is marked by a commitment to innovation, service quality, and reliability, ensuring that they provide the region's best fit in education, knowledge, skills, and experience to suit their clients' organizations. Today, CDL operates in multiple countries including Kenya, Uganda, Tanzania, South Sudan, Rwanda, Ethiopia, Zambia, Nigeria, and Ghana, championing best practices in Human Resources to achieve optimum productivity and profitability for their partners.

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