Area Sales Manager - Mombasa Region

About the Role

Our Client, an established diagnostics, wellness & healthcare-focused business, is looking to hire an Area Sales Manager to drive revenue growth, business development, customer acquisition and retention across the Mombasa region. The role will be responsible for delivering sales targets across multiple customer segments and channels, developing new business opportunities, strengthening client relationships and translating market insights into actionable commercial initiatives. The successful candidate will bring strong sales and business development capabilities, commercial agility and the ability to consistently drive sales conversions and revenue performance.

Objectives of the Role

• Drive achievement of monthly and annual sales revenue targets.
• Grow the customer base through new business development and client onboarding.
• Strengthen customer retention and long-term client relationships.
• Expand market presence and drive consumer demand across the assigned territory.
• Identify, develop and convert new business opportunities.
• Support commercial campaigns and promotional initiatives across relevant platforms.
• Drive growth across B2C, B2B and other relevant sales channels.
• Identify market opportunities and translate insights into practical commercial initiatives.

Role Responsibilities

• Achieve agreed monthly sales revenue targets for the assigned territory.
• Develop and execute business development initiatives to acquire and onboard new clients.
• Build and maintain strong relationships with existing customers to support retention and revenue growth.
• Identify prospective clients and business opportunities and manage the sales process through to successful closure.
• Drive sales conversion metrics and continuously identify opportunities to improve commercial performance.
• Support the implementation of marketing campaigns, promotions and customer engagement initiatives across online and offline platforms.
• Organize and coordinate customer engagement activities and professional stakeholder sessions to strengthen client satisfaction and relationships.
• Conduct market research and monitor customer, competitor and market trends.
• Translate market intelligence and customer insights into actionable sales initiatives, solutions and offerings.
• Support and drive relevant digital/telehealth initiatives, projects and solutions where applicable.
• Deliver retail and commercial business targets across B2C, B2B and other relevant channels.
• Monitor territory performance and proactively implement corrective actions where targets or conversion metrics are below expectations.

Requirements

Academic Qualification

• Bachelor's degree in Sales, Marketing, Business Administration, Healthcare Management or a related field.
• An educational background in, or working understanding of, the healthcare sector is desirable.

Experience & Technical Skills

• Minimum 5 years' experience in Sales and Marketing, preferably within a healthcare, retail, consumer or related commercial environment.
• Demonstrated track record of achieving and exceeding sales revenue targets.
• Strong business development and client acquisition experience.
• Proven ability to manage the full sales cycle, from lead generation through to conversion and closure.
• Strong customer relationship management and retention capabilities.
• Ability to work with sales metrics, conversion targets and performance dashboards.
• Strong market research and commercial analysis capabilities.
• Experience supporting or executing marketing campaigns and promotional initiatives.
• Ability to identify market opportunities and translate insights into actionable commercial initiatives.
• Strong negotiation, presentation and stakeholder management skills.
• Commercially agile, target-driven and results-oriented.