Business Development Manager

1. Business Development & Sales Growth

• Identify and develop new business opportunities across HDB, condominium, landed, commercial, and industrial projects.
• Develop relationships with homeowners, renovation contractors, interior designers, architects, developers, builders, and corporate clients.
• Generate and follow up on leads through online and offline channels.
• Prepare quotations, proposals and presentations in collaboration with the sales and technical teams.
• Follow up systematically on enquiries and opportunities to improve conversion rates.
• Develop new sales channels, strategic partnerships and referral networks.
• Monitor competitors, market trends, pricing, and customer needs to identify growth opportunities.

2. Marketing & Lead Generation

• Develop and execute integrated marketing campaigns to increase brand awareness and generate qualified leads.
• Manage and improve the company's website, SEO, GEO, AEO, Google presence, and social media channels.
• Develop marketing content including product presentations, case studies, videos, social media posts and promotional materials.
• Coordinate digital advertising campaigns and monitor performance.
• Work with external agencies, designers, content creators and internal teams to ensure consistent brand communication.
• Continuously improve website content and customer journeys to support lead generation and sales conversion.

3. Digital & Data-Driven Marketing

• Track website traffic, enquiries, leads, conversion rates and marketing ROI.
• Use CRM and digital tools to manage and nurture leads.
• Analyse campaign performance and recommend improvements based on data.
• Ensure marketing activities are aligned with actual business and sales objectives rather than focusing only on impressions or engagement.

4. Brand & Market Development

• Strengthen SG Aluminium's positioning as a professional, reliable and quality-driven aluminium and glass solutions provider in Singapore.
• Develop partnerships with renovation companies, ID firms, contractors, property-related businesses and other relevant partners.
• Support exhibitions, trade events, property events and other offline marketing activities.
• Identify opportunities to expand the company's product and service offerings.

5. Sales & Marketing Coordination

• Work closely with the Sales, Operations, Technical and Management teams to ensure smooth lead-to-sales conversion.
• Provide sales teams with updated product information, catalogues, marketing materials and campaign leads.
• Establish effective lead handover and follow-up processes.
• Report regularly to management on sales pipeline, lead generation, campaign performance and business development progress.