Sauer Brands

The story of Sauer Brands Inc. began in 1887 in Richmond, Virginia, when a 21-year-old pharmacist named Conrad Frederick Sauer founded The C.F. Sauer Company. Recognizing a gap in the market, Sauer pioneered the sale of pure flavoring extracts in pre-packaged bottles, making high-quality baking ingredients accessible to home cooks for the first time. This innovative spirit laid the foundation for a company that would become a staple in American kitchens for over a century. Throughout its history, the company expanded its portfolio through strategic acquisitions and product development. A pivotal moment came in 1929 when it acquired Duke's Products Company, bringing the now-iconic Duke's Mayonnaise into the family. Known for its devoted following and distinct southern twang, Duke's solidified the company's presence in the condiment market. Today, Sauer Brands continues to evolve under the ownership of Advent International, maintaining its commitment to 'excite and delight' customers with a diverse range of products including spices, seasonings, and condiments, while honoring the legacy of its founder.