Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our e-commerce platforms. This role requires a strong understanding of digital marketing, content creation, and relationship management to effectively communicate our brand's message across various social media channels.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) across all social media platforms.
- Monitor social media trends, tools, and applications to ensure the brand remains relevant and competitive.
- Collaborate with the marketing team to align social media efforts with overall marketing campaigns.
- Analyze performance metrics and generate reports to assess the effectiveness of social media initiatives.
- Engage with followers by responding to comments, messages, and inquiries in a timely manner.
- Utilize SEO best practices to optimize content for search engines and improve visibility.
- Design graphics and visuals using Adobe Illustrator and other graphic design tools as needed.
Qualifications
- Proven experience in social media marketing and digital marketing strategies.
- Strong knowledge of e-commerce platforms and their integration with social media channels.
- Proficiency in Adobe Creative Suite (especially Adobe Illustrator) for content creation and graphic design.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to manage relationships effectively with team members, clients, and stakeholders.
- Familiarity with SEO principles to enhance online visibility.
- Strong analytical skills to interpret data and make informed decisions based on performance metrics.
- A passion for staying updated on the latest trends in social media and digital marketing.
Join us in shaping the future of our brand through innovative social media strategies!
Job Type: Part-time
Pay: $22.31 - $35.00 per hour
Expected hours: 10 – 40 per week
Work Location: Remote
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