Field Sales Representative(Nakuru, Eldoret, Western)

Locations: Nakuru, Rift, Eldoret, Kitale and Nyanza

About the Company

Our client is a leading manufacturer and distributor of textiles and clothing, serving diverse markets across Kenya and the wider region. The company is committed to delivering high-quality products, building strong customer relationships, and driving sustainable business growth through innovation, market expansion, and customer-centric solutions.

Job Summary

We are seeking a dynamic and results-oriented Field Sales Representative to drive business growth within the local market by identifying new opportunities, acquiring customers, and managing key accounts. The successful candidate will be responsible for conducting regular field visits, developing strong customer relationships, executing sales strategies, gathering market intelligence, and ensuring consistent achievement of sales targets across assigned territories.

Key Responsibilities

• Identify and pursue new business opportunities within assigned territories
• Conduct regular field visits to customers, distributors, wholesalers, retailers, and prospective clients
• Manage the full sales cycle from prospecting and lead generation to closing sales
• Build and maintain strong relationships with key customers to drive retention and growth
• Develop and grow existing accounts to increase sales volume and market penetration
• Execute sales and distribution strategies to achieve revenue and growth targets
• Promote products effectively and communicate value propositions to customers
• Monitor customer performance and identify opportunities for increased sales and market coverage
• Ensure timely order processing and coordinate with internal teams to facilitate fulfilment
• Gather and report market intelligence on customer needs, competitor activities, pricing, and industry trends
• Support the launch and commercialization of new products within assigned markets
• Prepare sales reports, forecasts, and account updates as required
• Maintain accurate records of customer interactions, sales activities, and market visits
• Represent the company professionally and uphold brand standards at all times
• Perform any other duties as assigned by management

Requirements

• Diploma or Degree in Sales, Marketing, Business Administration, or a related field
• Minimum 2 years' experience in field sales, business development, account management, or a related commercial role
• Proven track record of achieving and exceeding sales targets
• Strong understanding of the Kenyan market and customer landscape
• Excellent negotiation, relationship management, and closing skills
• Strong communication and presentation abilities
• Proficiency in Microsoft Office applications
• Ability and willingness to travel extensively within assigned territories
• Experience in FMCG, manufacturing, textiles, distribution, or consumer goods industries is an added advantage

Key Competencies

• Field sales and business development skills
• Customer relationship management
• Negotiation and influencing skills
• Commercial awareness and market intelligence
• Results orientation and accountability
• Problem-solving and decision-making
• Strong communication and interpersonal skills
• Initiative and self-motivation
• Planning and organizational skills
• Adaptability and resilience
• Teamwork and collaboration
• Customer-centric mindset