Social Media Representative

Mall of America - Bloomington, MN 55425
Estimated $33.4K - $42.2K a year

PURPOSE: Social Media Representatives will act as a content creator and digital concierge for Mall of America through social media and online channels, as well as in-person. In this role, candidates will tell Mall of America's story through social media, while answering guest questions, providing solutions to challenges and a friendly, enthusiastic attitude. Candidates will work from a social media command center and work with a team of other social media team members to ensure Mall of America guests have an incredible experience before, during and after their visit.


  • Monitor, respond and engage across social media channels and MOA text messaging platform
  • Assist with MOA social media content creation including copywriting, photography and video
  • Utilize Mall technology and Mall devices to communicate with guests online and in person
  • Monitor pop culture, competitor, influencer, industry and media trends that impact Mall of America
  • Track customer engagement sentiment and opportunities for social care improvement
  • Carry out community management activities: respond to customer questions, concerns and feedback, remove comments and spam that violate our community page guidelines, report conversations and feedback to appropriate Mall departments
  • Assist with compiling social media analytics reports
  • Complete MOA social media engagement best practices and platform training; stay up-to-date with platform improvements
  • Identify new training and growth opportunities, as well as feedback around the digital guest service role
  • Recognize and flag social influencers, bloggers and notable service interactions
  • Reflect MOA voice and tone in all communications
  • Additional duties as assigned.


  • Must be at least 18 years of age with high school diploma or equivalent
  • Degree in or pursuing a degree in Communications, Public Relations, Journalism, Marketing, or Liberal Arts
  • Strong guest service and customer-focused mindset.
  • Social media, communications, or digital marketing experience is preferred.
  • Strong knowledge of social media platforms channels including, but not limited to Facebook, TikTok Instagram, Twitter, Snapchat, YouTube etc.
  • Knowledge of using social media tools for business
  • Flexibility in schedule
  • Strong knowledge of computer and word processing applications
  • Interest in emerging technology platforms
  • Good verbal and written communication skills
  • Strong organizational skills and ability to manage multiple assignments simultaneously
  • Assertive with a "can do" attitude and able to work independently as well as be a team player


  • Sitting - Frequently
  • Walking - Frequently
  • Standing + moving - Frequently
  • Perform repetitive motion (using keyboard/phone - Frequently
  • Reach at or below shoulder level - Frequently
  • Stoop and squat - Occasionally
  • Lifting/carry up to 20 pounds - Occasionally
  • Kneel and bend - Occasionally
  • Reach at or above shoulder level - Occasionally

Attention - In the recruitment process, legitimate companies never withdraw fees from candidates. If there are companies that attract interview fees, tests, ticket reservations, etc. it is better to avoid it because there are indications of fraud. If you see something suspicious please contact us: [email protected]
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